B2B white papers are long-form content designed to
promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
Application stories provide a small-scale and easy-to-use presentation of information.
Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique.
“Specialization is the reason for our success”
Everyone would like to tell you that they add value. That they have their place in the food chain. Which of course is important because you have to know where one has its strengths. What Stratek and Wedenborg can offer here, is knowledge.
Knowledge has given Stratek its second wind- Jens
Wedenborg had no specific business plan, but a solid knowledge of Falkoner Allé when he bought Stratek last year.